"Cult bike maker Royal Enfield is aggressively readying itself for a global push to attain its target of becoming the top middle weight motorcycle manufacturer in the world dominating the 250-750 cc displacement bike market. The company, which has seen over 50% growth in exports in the last 18 months is looking at its global foray as a "strategic initiative" putting a top management team in place, "furiously adding capacity" to increase production by 50% by end 2015 and developing a fresh line up of products that are all geared up for the global market.
Speaking to TOI, Siddhartha Lal, MD & CEO, Eicher Motors said: ""We are getting ready for our big global play and that strategy will play out in the next 10 years. Our ambition is to drive the international strategy in a manner that will help us attain the same inflexion point internationally that we have attained in India," he said. The long-term target of this strategic initiative, he said, is to top every market the company enters globally. "We want to be No 1 in every market we enter and we want to be the No 1 mid-size motorcycle company in the world."
The Times of India, April 2015
Haywards' motorcycle workshops have upgraded to the latest version of TEXA IDC4 software, covering all popular brands including Yamaha, Triumph, Honda, Suzuki, Moto Guzzi, Piaggio, Vespa and Royal Enfield.
See: Texa IDC4 video
Bike Sense have joined forces with Euro Rider Training to provide a comprehensive range of training courses within Cambridge and the surrounding areas. The company now operates from two centres, at Bourn Airfield and Cherry Hinton.
Visit the revamped Bike Sense website at www.bikesense.co.uk for details.
Euro Rider Motorcycle Training have ordered Herald Classic 125cc motorcycles from Haywards for their CBT training fleet.
For details of the CBT and other training courses at Euro Rider, visit their website at www.euro-rider.co.uk.
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