"The way we're working on EVs is that we are not going to be the first to the market. But rather we'd study the market, understand the technology - there's a full team at Royal Enfield who does EVs now.
We're constantly studying the market, riding bikes, making our own mule bikes, prototype bikes and riding them ourselves, seeing what happens, seeing what we like, don't like.
You'll certainly see stuff from us on EV like concept bikes and prototypes. But you're not going to see a production EV from us for another three years or so at least. It might be longer.
We're in a tearing rush to work on it and to develop, but we're not in tearing rush to be in the market and do a silly job".
Interview with Siddhartha Lal, MD of Eicher Motors, December 2020 (courtesy of ET Auto)
We're constantly studying the market, riding bikes, making our own mule bikes, prototype bikes and riding them ourselves, seeing what happens, seeing what we like, don't like.
You'll certainly see stuff from us on EV like concept bikes and prototypes. But you're not going to see a production EV from us for another three years or so at least. It might be longer.
We're in a tearing rush to work on it and to develop, but we're not in tearing rush to be in the market and do a silly job".
Interview with Siddhartha Lal, MD of Eicher Motors, December 2020 (courtesy of ET Auto)
