"Cult bike maker Royal Enfield is aggressively readying itself for a global push to attain its target of becoming the top middle weight motorcycle manufacturer in the world dominating the 250-750 cc displacement bike market. The company, which has seen over 50% growth in exports in the last 18 months is looking at its global foray as a "strategic initiative" putting a top management team in place, "furiously adding capacity" to increase production by 50% by end 2015 and developing a fresh line up of products that are all geared up for the global market.
Speaking to TOI, Siddhartha Lal, MD & CEO, Eicher Motors said: ""We are getting ready for our big global play and that strategy will play out in the next 10 years. Our ambition is to drive the international strategy in a manner that will help us attain the same inflexion point internationally that we have attained in India," he said. The long-term target of this strategic initiative, he said, is to top every market the company enters globally. "We want to be No 1 in every market we enter and we want to be the No 1 mid-size motorcycle company in the world."
The Times of India, April 2015
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