Royal Enfield India expansion

Royal Enfield Garage Cafe, Goa

Royal Enfield India have announced no less than six new variants of the Bullet 350 destined for the Indian home market, offering a range of new colours and livery.

The Bullet 350, in addition to its existing black colour, will soon be available in three new colours - Bullet Silver, Sapphire Blue and Onyx Black. The electric start version will also be available in Jet Black, Regal Red and Royal Blue in addition to the current Maroon and Silver variants.

In addition to its existing retail stores, Royal Enfield recently launched 250 retail studio stores across India, and plans to launch another 250 over the next quarter to consolidate its dominance of the home market.

The company now maintains an impressive 930 dealer touchpoints, over 8,800 service bays and more than 900 authorised service workshops across the country. 

Speaking about the launch of the new Studio Stores and the new Bullet variants, Vinod K Dasari, CEO, Royal Enfield, said, "It has been our constant endeavour to build greater accessibility for discerning customers and widen our footprint in India. We have witnessed significant demand across smaller towns and cities which are showing tremendous potential for growth and are soon becoming a huge market for a middle-weight motorcycle segment."

He also said, "Motorcycling aspirants in these towns are quickly catching on the trend of leisure motorcycling. With an intent to significantly expand our reach and build a robust network into these towns and cities, we are happy to announce the launch of 250 new Royal Enfield Studio Stores".